Frequently Asked Questions
What platform do you build your websites on?
Is WordPress used for website design?
Many people associate WordPress with blog based website. It is therefore assumed that WordPress is not suitable to use for website design where a blog is not required.
Many of our clients choose not to include a blog section within their website but yet WordPress still provides the same robust functionality for a business to run their website, ecommerce and more.
How long will it take to design the website?
This answer again comes down to your actual website needs. We can create a basic one page website in one day or it may require more in-depth design work which may mean 4-6 weeks for development.
Our eCommerce (online store) websites take approximately 2 weeks to create. This time will vary from project to project. How much input you can provide during the initial stages, your availability with content, images and feedback. All these elements affects the speed of completion.
You will be provided a time line along with your website design proposal.
Do you provide website hosting services?
Who writes the content, or text, for the website?
SEARCH ENGINE OPTIMZATION
SEO is all about helping Google to better understand your website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.
Do I Really Need SEO?
Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.
Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.
Here are a few more SEO stats that should help you to see how important SEO is to your website’s success. And if you happen to own a software-as-a-service brand, our SaaS SEO guide will teach you how to drive traffic to your site.
How Does SEO Work?
Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.
Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.
Everybody loves pie, so focus on making yours as big as possible.
Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.
If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”.
How Do I Improve My Website’s Authority?
Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.
Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs (more on some of our favorite link building techniques here).
So Can I Just Buy a Whole Bunch of Backlinks?
Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught.
If Google does catch you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site.
Instead, focus on creating exceptional content and run link building campaigns focused on getting relevant bloggers to link to your content.
So what happens when I pay for ads on a website? Isn’t that the same thing?
Buying links is fair game IF you buy “nofollow” links – links that don’t pass page authority. The backlinks that will most help your rankings are called “dofollow” links. Both help your search rankings. However, dofollow links are much more impactful.
How Do I Improve My Website’s Relevancy?
Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell pizzas, make it easy for Google to understand that your website is about pizza.
For more advanced SEO, try working with any of the following keyword research tools to identify the greatest keyword targets for your business: Ahrefs (paid), SEMRush (paid), Google’s Keyword Planner (free), and Moz (paid).
Add these words and phrases to your header tags, title tags, alternate text, inlinks, etc.
Can People Find My Site On Google Right Now?
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